New Delhi, June 21 : Zinnov Management Consulting Pvt.Ltd, a leading globalization consulting firm, on Monday launched its most sought after study on the Indian Cloud Computing market, titled 'Cloud Computing in India: Opportunities and Way Forward'.
 
The total market of cloud computing in India stands at USD 110 million today and is expected to reach a figure of about USD 1,084 million by 2015, said the study.

It also highlighted that in the cloud computing market in India, Software-as-a-Service has witnessed the most rapid uptake until now.

As components of the overall cloud market, Software-as-a-service (SaaS) in India is likely to reach a mark of USD 650 million by 2015, while Platform-as-a-service (PaaS) and Infrastructure-as-a-service (IaaS) markets cumulatively would touch USD 434 million each by then.

The study brought to light that today, there are several multinational and Indian companies entering the cloud space and trying to drive business relevance of its solutions for the Indian customers.

Divulging details on the SaaS market, the report said that the domestic market for SaaS is estimated to be about USD 66 million and is currently dominated by Collaborative Applications, CRM, ERP and Email workloads.

Speaking about the study, Pari Natarajan, Chief Executive Officer, Zinnov Management Consulting Pvt. Ltd, said, "The next wave of transformation in the Indian IT industry is 'Cloud Computing'. This is indeed a perfect storm. The only difference is that, this storm is destructive only to companies who are not willing to change, while it is a huge opportunity for others."

"Cloud computing has allowed the smaller ISVs access to customers that they could have never had through the use of market places. This has allowed smaller ISVs to be based on cloud platforms (such as Azure, App Engine etc) and make themselves available to global customers, thereby, significantly reducing their cost of sales. On the other hand, this has also increased the flexibility for end customers and increased the choice of products and services", he added.

In addition to the global providers of PaaS, Indian companies have also sprung up offering cloud based Platform-as-a-Service. Several Indian companies are beginning to offer IaaS to leverage the untapped market potential, highlighted the report.

Speaking about the India market opportunity, Praveen Bhadada, Engagement, Zinnov Management Consulting Pvt. Ltd,said," The Indian market is extremely exciting for the adoption of cloud, if not more. The growth in IT spending in India is one of the fastest in the world and is expected to be higher than China soon. India being the world's fastest growing mobile market with over 20 million subscribers added every month and the money that companies have invested for 3G services showcases the belief the large telecom providers have on data services in the Indian market.

"Also, over 500 million people form the middle class in India, and the products and services consumed by them are relevant to other emerging markets as well. All this clearly suggests that Indian customers are ideal for cloud offerings. Indian SMBs in specific, lack budgets, want business improvement, lack management bandwidth required to manage internal IT and are looking for rapid growth in the next few years. For all of this put together, 'Cloud Computing' is indeed the answer".

Discussing the growth verticals for the adoption of cloud in India, Zinnov's report highlighted that Telecom, IT-BPO and Retail have the highest spending on IT as a percentage of revenues; verticals like Telecom and BFSI are highly mature with their IT adoption and show higher potential towards cloud adoption going forward. In an effort to meet global standards, verticals such as Education, Healthcare, and Government show massive potential for cloud adoption in the immediate future.
--IBNS